No typo in the title. On Friday 21st March 2014, the 2013 Born and Bred awards took place(confusing, I know) at the Government Complex in Lusaka. The award is the spawn of the live TV show, Born and Bred where case new music videos get nationwide coverage and viewers phone in and decide whether their particular song was a“hit or miss”
The focus of this post isn’t really about the artists who won or lost, but more on the brains behind the operation. Who is he you ask? A “Not So Smooth Operator “or “The Smooth Icky” (e.g eeeew that’s icky!!) I like to call The Bred Winner seeing as he created it (even though there is a British TV show with the same name) clearly someone didn’t google it when he was coming up with the title (not smooth)
This year’s (last year’s, this is still confusing) awards show was a step up from the 2011 show where I was physically restrained from gouging my eyes out with a spoon. No pat on the back from me. Should a bred/bread-winner be given praise for finally paying a little attention to their creation? It should have been a Milli Vanilli tribute with all the lip syncing and gender ambiguity on stage.
One would think the awards would be good exposure for upcoming artists to get recognized but it isn’t as black and white as we think it is. Let’s say you’re a budding new artist, maybe you don’t have a music video yet, but you got some radio play and somehow you got invited to watch the awards ceremony.So you make it to the red carpet and you’re thinking you got your big break and you’ll finally get enough exposure from that one single you have out. Wrong! Unfortunately the only media other than our not so beloved national broadcaster (which had no information on their website about the awards because their site was hacked, again) is Exclusive Zambian Magazine as they had “exclusive access” to the red carpet, a quick check on their twitter page showed just how little attention they paid to detail. (surprise, surprise their website doesn’t work either and they don’t even have a blog site, which is free). It came to my attention that Bred Winner’s staff prevented other media from interviewing artists on the red carpet. Media companies such as Zambian Music Charts and The Global Zambian (brands with a higher standards and with functioning websites). Both media houses admitted that the Zambian Music Awards staff conducted themselves in a more professional manner than those at the Born and Bred awards.
The saying “It takes a village to raise a child” comes to mind. In this case as the Bred Winner is clearly losing because he lacks the courage to seek advice from others. Perhaps hiring an events management company to do the thinking for him will help. I’m sure they could tell him what year it is or at least prevent him from being a year late. Just imagine, they could cure his phobia of quality!
There are teenagers somewhere in the country praising their organizational skills as they can organize variety shows of a higher standard than the Born and Bred Awards .